ABOUT GM AGENCY
We represent exceptional models, and talent across the UK and beyond
GM Agency was founded to provide professional representation and genuine opportunities for models, performers, and creative talent. We work closely with the people we represent, helping them develop their careers and connect with the right opportunities.
With experience across modelling, casting, and the wider creative industry, we support both talent and clients with a personal, straightforward approach. Whether we're representing talent or sourcing people for a campaign, production, or event, we focus on finding the right fit and building lasting relationships.
What sets us apart is the time we invest in understanding both our talent and our clients, ensuring every opportunity is approached with care, professionalism, and attention to detail.
Our Values
The talent we represent work across advertising, fashion, digital media, branded content, and commercial productions throughout the UK.
We believe in honest representation, professional casting, and building lasting relationships. By understanding the needs of both talent and clients, we connect the right people with the right opportunities and deliver a seamless experience every step of the way.
Our Clients
We work with brands, agencies, photographers, production companies, and creative teams across the UK. Through a strong network of industry contacts and a practical understanding of client needs, we help connect the right talent with the right projects.
Our Divisions
Fashion
Representing established and emerging talent for editorial, catwalk, e-commerce, campaigns, and brand content. Our diverse roster works with brands, retailers, and creative teams across the UK and beyond.
Commercial
Professional models for advertising, digital content, corporate campaigns, and brand marketing. We provide versatile talent for a wide range of commercial projects and audiences.
Lifestyle
Authentic talent for lifestyle, fitness, wellness, travel, and family-focused campaigns. We specialise in sourcing relatable individuals who connect naturally with modern audiences.
Film & TV
Supporting productions with actors, presenters, extras, and on-screen talent. From commercials and branded content to film and television productions, we provide talent for every stage of production.
Actors & Creatives
Representing actors, presenters, content creators, and creative professionals for commercial campaigns, branded content, television, film, and digital productions. Connecting talented individuals with opportunities that bring stories and brands to life.